It’s in the game
Posted by Vikas Sah on Friday, September 29, 2006
$730 million is the projected size of the videogame ad market (that is, ads inside the game) by 2010. Today the market is$55 million. But Electronic Arts, which just signed an ad deal, now brings its Madden NFL2007 (first week sales of $100 million) to the table. (SOURCE: Fortune Magazine)
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